Ralph Lauren Mini Case Study

Ralph Lauren Corporation, one of the leaders in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 47 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and International markets.

Here, we touch base with brief overviews of RL's Diffusions brands, some current gaps in the RL family, and our perspective on why we chose not to add one more.

Ralph Lauren Brand Portfolio.pdf

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